Client Results & Case Studies
Case Study #1: Reusable & Eco Baby Diapers
Responsible for managing the UK & IE E-commerce for an online store specialising in re-usbale & eco-friendly baby diapers. Client wanted to scale spend & sales while maintaining +6 ROAS.
New search campaigns running exact match only to avoid wasted spend, combined with segmenting out Performance Max campaigns by country. To allocate for the different order costs & shipping times between the 2 markets.
Product feed optimisations further improved conversion rates & competitiveness for shopping ads.
Case Study #2: Men’s Shaving & Grooming Products
Worked with an E-Commerce store containing one of the largest online selections of men’s shaving & grooming products in Europe. Consistently been driving +5 ROAS for the client with Google Ads.
Restructured Performance Max campaign to be segmented by product category, tailoring content & audience signals toward each product set. This combined with adding GTIN to all products improved overall spend and conversion rates for shopping ads.
And lastly, adding an exact match branded campaign to ward off any competitors bidding on brand keywords.
Case Study #3: Feminine Skincare
Brand specialising in natural feminine hygiene, we took over their Google ads in Q1 2023.
Despite comparing against the Christmas shopping period, we increased sales, overall revenue & while lowering cost per purchase in Q1 of managing the account.
The main wins for the account was pulling back on keywords that we’re relevant but far too broad or competitive to convert effectively, working with the client to improve ad ad copy.
The pre-existing ads we’re too brand heavy, and not catered to discovery sales. And finally updating product descriptions in merchant center, to reflect the best-performing search keywords.
Case Study #4: High Ticket Sale & Long Customer LTV
Brand specialising in longer customer LTV, so could afford a higher initial CPA.
Industry competition met higher cost per clicks than normal, as a result we paid particular focus to the post-click experience and customer flow.
The combination of landing users to a page where they could get a quote with fewer barriers and answering objections in the ad copy before they even land on the site, improved CTR, CPA & conversion rates.
